Shepherd Color Recognized by National Geographic in December 2020 Issue

The Shepherd Color Company has been recognized by National Geographic in their December issue for our innovation in inorganic color pigments. The article ‘Enhanced by Science, Colorfully’ specifically notes our NTP Yellow and RTZ Orange pigments, great non-toxic replacements for lead chromate pigments. Additionally, one cannot forget that Shepherd Color has commercially brought the YInMn blue to market which is also mentioned. More colors and chemistries are in the works within our innovative R&D team. (article requires a subscription)


Learn more about the products mentioned in this article:

PRESS RELEASE: The Shepherd Color Company Announces Their Newest Addition to the NTP Yellow Product Portfolio

Shepherd’s Yellow Pigments – Chromatic Masstones and Bright Pastel Shades

WEBINAR AVAILABLE: Ultra-High Performance Yellow and Orange Pigments

Shepherd Color RTZ Orange Pigments, the Reddest Shades on the Market

Article: Recent Advances in the Yellow Color Space

PRESS RELEASE: The Shepherd Color Company Announces Full Approval of YInMn Blue

Shepherd Color announces new YInMn Blue Pigment

PRESS RELEASE: The Shepherd Color Company Announces Full Approval of YInMn Blue

(CINCINNATI, OH, May 28, 2020) The Shepherd Color Company is proud to announce that the innovative pigment known as “YInMn Blue” has been added to the U.S. EPA TSCA registry. This means that the YInMn blue is now fully approved for use in commercial applications, including artist color materials.

Besides the long-anticipated availability for use in artist materials because of its color, YInMn Blue is valued for its unique balance of durability and IR reflectivity. Commercially known as Blue 10G513, YInMn has been available for industrial use under a Low Volume Exemption (LVE) since 2017. High-performance coatings and engineering plastics companies have been impressed with its visual opacity and color and the near-infrared reflective properties. This balance of visual aesthetics and infrared functionality gives it unique properties that allow building products to have deep, rich blue colors and that stay cooler when exposed to the sun. Blue 10G513 also has exhibited excellent weathering properties.

Shepherd Color has partnered with companies around the world to make YInMn Blue available in a wide range of artist materials. Please visit our website for a complete list of these providers.

The YInMn Blue pigment chemistry was discovered serendipitously at Oregon State University and licensed to The Shepherd Color Company for commercial sales. Named after the chemical constituents of Yttrium, Indium, and Manganese in a trigonal bipyramidal structure, the YInMn Blue represents how new and exciting chemicals are being discovered.

Launching new and interesting pigment technologies to the market shows Shepherd Color’s technical expertise, analytical capability, production competence, and global relationships with industries’ leading coatings and plastics companies along with living up to our Core Purpose of “Creating Value, Brightening Lives”. To learn more about YInMn Blue, visit



Founded in 1981, The Shepherd Color Company produces a wide range of high-performance Complex Inorganic Color Pigments (CICPs) used in a variety of industries. These pigments are an extraordinary class of inorganic pigments that offer stable, long-lasting color for many applications. They have unbeatable weatherability, heat and chemical resistance, are non-warping and easy to disperse. More Expertise. Better Performance. Best Value. That’s Shepherd Color.

YInMn Blue

Revolutionary Blue for Industrial and Artist Color Materials

Commercially known as Blue 513, YInMn Blue is available for use in industrial coatings and plastics as well as artist color materials. The balance of visual aesthetics and infrared functionality gives it unique properties that allow building products to have deep, rich blue colors and that stay cooler when exposed to the sun. Click here to learn more about YInMn and stay tuned as we have a special announcement tomorrow!

Shepherd Color Red-Shade Blues

Strong True-Blue Colors

Cobalt blues can be broken down into two major groups: red or green-shade. The red-shade cobalt blues are better known because their bright chromatic tones are valued in many eye catching colors including corporate and branding logos. Learn more about Shepherd Color’s wide range of red-shade blues for use in a number of applications from high-durability coatings, glass enamels, to coloring concrete for handicap parking designation.

From Artist Materials to High-Heat Applications

Say Goodbye to the Moody Blues, and Hello to Shepherd’s High Performance Blues

One of the primary colors, lying between violet and green, is the beautiful Blue hue. From the sky to the deep blue sea, to a shiny sapphire, blue is the color of trust, excellence, and performance in business. Blue can also be associated to sadness, as everyone has felt a little blue at times. This color can also be perceived as calm and cooling, a lot like Shepherd Color’s Arctic pigments.

The Shepherd Color Company’s roots originate in the 1920s in the ceramic industry, where we supplied colors for porcelain enamels. It’s no surprise that Blue has been one of our first inorganic color pigments. We are celebrating our Blue pigment line over the next month, learn more here and check back each week for details on our Blues.

To request a sample of our pigments, visit our Find Colors page.

Website Update: YInMn and Sustainability Pages

We are excited to launch our new Sustainability page on The Shepherd Color website. Visit to learn more about our processes that protect people and the environment, while reducing our carbon footprint.

If you are looking for our YInMn page that describes our unique shade of blue for artist color materials and for building products with high solar reflectance, it is now listed under Products from our navigation. Shepherd Color is working to obtain the regulatory approvals needed for YInMn to ensure safety and allow for commercial use. Follow this page to stay updated.