The Shepherd Color Company’s Top News of 2021

From opening a new office, introducing two new pigments, and launching a virtual showroom, we take a look back at Shepherd Color’s top news of 2021 amidst an ongoing pandemic.

PRESS RELEASE: Shepherd Color Announces New IR Reflective Green Pigment

(CINCINNATI, OH, June 23, 2021) Shepherd Color announces the launch of their new specialty Chromium Oxide Green 30C659. Shepherd Color has over 90 years of experience developing, optimizing, and manufacturing an extraordinary range of complex inorganic color pigments. This addition to their specialty performance Dynamix® easily-dispersed and Arctic® IR Reflective pigment lines, adds yet another pigment to their extensive color options.

Chromium Oxide Green, also known as C.I. Pigment Green 17, is widely used in high-performance color matches and has wide regulatory approvals and inclusion in chemical registries around the world. Green 30C659 is an addition to the Arctic® IR Reflective line of pigments which have become the standard for use in ‘cool coatings’ because of their potential to reduce energy usage in building products. Shepherd Color’s Green 30C659 incorporates their Dynamix® technology, which removes the time consuming, energy-intensive, and variable pigment grinding step in laboratory development, scale-up, and full production. Green 30C659 is all inorganic and doesn’t have any organic dispersion aids or resins included that might compromise the performance of systems incorporating the pigment. This unique blending of properties makes the pigment a cornerstone of any sustainable coating or plastic system.

Common uses for Green 30C659 are high-performance coatings such as coil coating, extrusion spray, automotive, industrial, architectural, powder and other coatings. It can also be used in plastics and engineering polymers, especially in thin films and fibers. The pigment is optimized for easy dispersion and has the following characteristics:

  • Dark green color
  • High Total Solar Reflectance (TSR)
  • High opacity and heat stability
  • Compatible with wide range of water and solvent systems and plastics

Green 30C659 is a great partner to Shepherd Color’s other innovative Arctic® IR Reflective pigments helping customers to expand their inorganic durable and weatherable color space options.

This new pigment is an example of Shepherd Color’s R&D expertise in developing products that provide unique tools to solve the challenges of customers in the coatings and engineering plastics industries.

Find your color here.



Founded in 1981, The Shepherd Color Company produces a wide range of high-performance Complex Inorganic Color Pigments (CICPs) used in a variety of industries. These pigments are an extraordinary class of inorganic pigments that offer stable, long-lasting color for many applications. They have unbeatable weatherability, heat and chemical resistance, are non-warping and easy to disperse. More Expertise. Better Performance. Best Value. That’s Shepherd Color. Visit us at and

Who says you can’t have dark color pigments with high TSR values?

Shepherd Color’s Green 10C650 masstone meets this criteria and more

The Shepherd Color Company developed a dark colored pigment called Green 10C650, that excels in allowing color matchers to make dark green colors that have high total solar reflectance (TSR) and excellent weathering properties. Green 10C650 is part of our Arctic® Infrared Reflective Pigments, which absorb the visible infrared wavelengths, yet reflects the invisible infrared wavelengths, that contribute to solar induced heat build up (HBU).

Green 10C650 is compatible with a wide-range of resins and polymers for use in plastics and coatings, but what is the secret to its usefulness? Read more about Green 10C650.


Interested in more greens? Green 10G655 and Green 10G603 represent the cutting edge in new pigment development, addressing regulatory concerns that can come from around the world, and give customers multiple options depending on what is most important to them and the environment.