An IR reflective jet black pigment for use in plastics applications. It is highly resistant to acid, base, UV and chemical attack. It has low soluble iron for stability in PVC based materials. The product is optimized for masstone applications where the most neutral masstone color is needed with the highest TSR (Total Solar Reflectance) and lowest HBU (Heat Build-up) to meet performance and regulatory requirements. Suitable for siding, extrusions, building panels, roofing, fibers and plastics applications in general. It is compatible with a wide range of plastics and polymers.