An IR reflective jet black pigment for use in coatings and plastics applications. It is highly resistant to acid, base, UV and chemical attack. It has low soluble iron for stability in PVC based materials. The product is optimized for a deep masstone, good tint strength and high TSR (Total Solar Reflectance) and low HBU (Heat Build-up) to meet performance and regulatory requirements. Suitable for siding, extrusions, building panels, roofing, fibers and plastics applications in general. It is compatible with a wide range of plastics, polymers paints and coatings.