PRESS RELEASE: Shepherd Color Announces New Sales Office in China

(CINCINNATI, OH, April 9, 2021) The Shepherd Color Company has announced the opening of their new Sales Office in China, Shepherd Color (Shenzhen) Limited Company.

Shepherd Color Shenzhen will import, stock and sell The Shepherd Color Company and Shepherd Technologies products in China.

The main office will be in Shenzhen with three further staff based in Shanghai. Shepherd Color will continue to hold stock in both Shanghai and Shenzhen warehouses and will continue to provide excellent service to its customers.

They also announced that many of their distributor’s staff have joined Shepherd Color Shenzhen, under the leadership of Ms. Wing Ye.

Shepherd Color will continue to use Eastway (Shanghai) as their preferred distributor in China for some customers. The Shepherd Color Company has been selling pigments in China through Eastway (Shanghai) for the past 14 years and have been a great source of support to their business during this period.

As the leading global producer of complex inorganic color pigments, The Shepherd Color Company produces thousands of tons of pigments annually for customers around the world, offering stable and long-lasting color for plastics, coatings, glass, and ceramics applications. As a 4th generation, family-owned business, we pride ourselves in our 90 plus years of experience.

Visit Shepherd Color at Chinaplas, 13th-16th April in the Shenzhen World Exhibition Center, Hall 16K91.



Founded in 1981, The Shepherd Color Company produces a wide range of high-performance Complex Inorganic Color Pigments (CICPs) used in a variety of industries. These pigments are an extraordinary class of inorganic pigments that offer stable, long-lasting color for many applications. They have unbeatable weatherability, heat and chemical resistance, are non-warping and easy to disperse. More Expertise. Better Performance. Best Value. That’s Shepherd Color. Visit us at and

Make Your Products Sparkle

Happy New Year from Shepherd Color! We are celebrating the New Year with our StarLight special effect pigments. StarLight will sparkle and surpass the brilliance and luster of other special effect pigments. One of a kind appearances and stylings can be created with these pigments in conjunction with colored pigments. Learn more here about StarLight!

Brown Pigments Are Among the Oldest Pigments Ever Created

Happy Thanksgiving! We are celebrating the holiday with our Brown pigment line: Brown 19FDA, 10P857, 30C888, and 10P850. These high-performance inorganic pigments have outstanding weathering properties, high opacity and chromaticity. They can be used in building, construction, automotive, and engineering applications. Click here to learn more about our Brown pigments!

The Shepherd Color Company Attending the 2019 Middle East Coatings Show

The Shepherd Color Company will be attending the 2019 Middle East Coatings Show (MECS) in Dubai February 26-28, 2019.

With more than 5000 attendees, MECS is the only dedicated coatings event in the lucrative Middle East and Gulf region for suppliers of raw materials and equipment manufacturers for the coatings industry. The Shepherd Color Company is the world’s leading producer of CICPs (Complex Inorganic Colored Pigments). These pigments are used to color coatings for the most demanding applications where heat, UV, and overall inertness is critical. Shepherd Color pigments are the standards for high-heat, coil & extrusion, and industrial/marine coatings.

To learn more about Shepherd Color and our high-performance pigments, visit Shepherd Color at booth H12 at the MECS in February 2019.