PRESS RELEASE

Shepherd Color Announces New Blue Pigment

Blue20G599_pigmentpile

(CINCINNATI, OH, April 19, 2022) Shepherd Color announces the launch of their new specialty Cobalt Aluminate Blue 20G599. This new red-shade blue has the highest red (a*) value and bluest (-b*) masstone values for the maximum chromaticity possible compared to other blue pigments when matching colors. With a large leap in color performance, Max Chroma Blue is a C.I. Pigment Blue 28 with world-wide registrations and a broad range of regulatory approvals.

In naming this new blue, what stood out was its chromaticity maximum value; hence 'Max-Chroma' or MC Blue was born. MC are also the initials of the Shepherd Color R&D Chemist, Dr. Matt Comstock, who developed the product.

Anticipated uses for Max Chroma Blue 20G599 are high-performance coatings such as coil & extrusion, automotive, industrial, architectural, powder and other coatings. It can also be used in plastics and engineering polymers, and gel coatings. Additional characteristics include:

  • Redder than comparable products
  • More chromatic masstone color
  • High temperature stability
  • Compatible with special effect pigments
  • Excellent inherent durability for exterior applications

This new pigment is an example of Shepherd Color's R&D expertise and decades of developing and optimizing cobalt blue pigments for the plastic and coating industries.

Shepherd Color has over 90 years of experience developing, optimizing, and manufacturing an extraordinary range of complex inorganic color pigments. This pigment addition adds to their extensive color options in the blue color space.

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ABOUT THE SHEPHERD COLOR COMPANY

Founded in 1981, The Shepherd Color Company produces a wide range of high-performance Complex Inorganic Color Pigments (CICPs) used in a variety of industries. These pigments are an extraordinary class of inorganic pigments that offer stable, long-lasting color for many applications. They have unbeatable weatherability, heat and chemical resistance, are non-warping and easy to disperse. More Expertise. Better Performance. Best Value. That's Shepherd Color. We brighten lives. Visit us at shepherdco1dev.wpengine.com and www.linkedin.com/company/shepherdcolor.

Media Contact:

Mark Ryan, Marketing Manager

513.874.0714

mryan@shepherdcolor.com