Shepherd’s Yellow Pigments – Chromatic Masstones and Bright Pastel Shades

From Ochre to NTP Yellow – a Rich History

Follow the Yellow Brick Road to Shepherd’s Vast Yellow Color Line

Many associate the color yellow with happiness, harmony, and humor. These can also represent the environment around you, a sunset, daffodils, tulips, canaries, lemons, autumn leaves, just to name a few. Maybe for you, it signifies branding of your favorite restaurant or store.

Shepherd Color produces a wide range of yellow pigments, highlighting a few below with their chromatic masstones and bright, clean pastel shades. Learn more about some of our yellow pigments here.

Shine Bright Like a Diamond, with StarLight

They Say ‘Diamonds Are Forever’

Do your products shine bright like a diamond?

Diamonds, the most popular gemstone, are known to be beautiful, rare, and cherished. Often used to indicate a lifelong commitment between two people, diamonds in a ring are a symbol of love and friendship.

Holding onto this notion of forever, what if you could capture the sparkle of a diamond in your products? Shepherd Color’s StarLight® special effect pigments capture that sparkle, but keeps it alive. It gives bright sparkles to the surface that dance with the light.

Learn the key to the distinct and unique appearance of StarLight here.

Make Your Products Sparkle

Happy New Year from Shepherd Color! We are celebrating the New Year with our StarLight special effect pigments. StarLight will sparkle and surpass the brilliance and luster of other special effect pigments. One of a kind appearances and stylings can be created with these pigments in conjunction with colored pigments. Learn more here about StarLight!

It’s Not Easy Being Green

Happy Holidays! We are celebrating this time of year with our Green pigment line! These pigments are highly heat and chemical resistant and are compatible with solvent and waterborne coatings systems along with engineering plastics. They can be used in food packaging, automotive, building and architectural applications. Learn here about our Green pigments, and have a Merry Christmas!

Brown Pigments Are Among the Oldest Pigments Ever Created

Happy Thanksgiving! We are celebrating the holiday with our Brown pigment line: Brown 19FDA, 10P857, 30C888, and 10P850. These high-performance inorganic pigments have outstanding weathering properties, high opacity and chromaticity. They can be used in building, construction, automotive, and engineering applications. Click here to learn more about our Brown pigments!

Shepherd Color RTZ Orange Pigments, the Reddest Shades on the Market

Happy Halloween! We are celebrating the holiday with the reddest-orange shades on the market: Orange 10P340, 10C341 and 30C342. These high-performance inorganic pigments have excellent opacity, chromaticity and because of their inherent stability and proven 5 year weathering, they can be used in building, construction, automotive, and engineering applications. Shepherd Color, pushing the edge of the durable color envelope. Click here to learn more about our Oranges.

Removing the Black Hole in Plastics Recycling

Arctic® Infrared Reflective Pigments allow for a more sustainable solution to black plastic recycling


One of the major benefits of plastics and a big part of its sustainability is that they can be recycled. This benefit is optimized when the recycle stream can be sorted by polymer type as seen in Graphic 1. A common sorting method uses near-infrared (NIR) light from 700 to around 2000 nanometers (nm) to scan the plastic. The reflected NIR light can be used to identify the polymer. Carbon black is the most commonly used black pigment for many applications, including the coloration of plastics. It is economical, has high coloring and visual opacity properties and acts as a UV absorber. The problem is that the carbon black pigment interferes with the reflectance by absorbing the NIR light which makes identifying the polymer impossible. This impedes the recycling of up to 10% of plastics at some facilities1. If the material can’t be recycled it will often end up in a landfill. Since black is a very popular color for packaging, especially food tray packaging, a black pigment is needed that doesn’t interfere with the NIR scanning and has regulatory acceptance for food packaging.

NIR Sorting of Plastics
Graphic 1


Download the rest of the article here to read how this technology can help reduce waste in landfills.

How Shepherd Color challenges the chemistry of pigments to address regulatory pressures

(Excerpt from Compounding World September 2019 Issue) Pigment chemistries continue to come under regulatory pressure, based on their chemical composition and physical forms as well as challenges from non-governmental organisations. “We continue to push the edge of currently used chemistry to find new pigments that address new regulatory pressures,” says Mark Ryan, Marketing Manager at Shepherd Color.

One example of this push is the company’s removal of nickel from the composition of its CI Pigment Green 50 (PG50), due in part at least to concerns in the EU. Pigment Green 50 is often used in place of green chromium oxide (PG17) because it is more chromatic and does not contain chromium. Shepherd Color’s Green 10G603 is free of both nickel and chromium and is literally “greener”. “It has an increased negative a* value that denotes how green in colour a pigment is,” explains Ryan.

To read the entire article by Jennifer Markarian, Contributing Editor for Compounding World, click here.

How Shepherd Color is Getting It Right With Employee Engagement

Treating people how you want to be treated ‒ operating using this golden rule.

For many companies, an investment in innovative technology is critical to survival. Many consider it the primary path to a competitive advantage. However, it would be a mistake for executives to take their eyes off the human component, according to a recent Gallup study.

The Gallup research found a disturbing trend in the global workplace: Only 15% of full-time employees consider themselves fully engaged at work, which was defined as “highly involved in and enthusiastic about their work and workplace.”

As Gallup puts it, that figure represents “a stunning amount of wasted potential, given that business units in the top quartile of our global employee engagement database are 17% more productive and 21% more profitable than those in the bottom quartile.”

Employee engagement also is a contributing factor to social sustainability — the company’s overall relationship with people. Companies that score high with social sustainability are ethical in their treatment of employees, clients, and the community.

An inside look at The Shepherd Color Company, where it’s not uncommon for employees to stay for 10, 20, 30 years or more, demonstrates the power of its socially sustainable culture.

Shepherd Color President John Marten said treatment of employees has been among the company’s differentiators. “The owners have always operated by the golden rule — treating people how they would want to be treated,” Marten said. “We give our employees opportunities and we give them the tools to do their jobs well.”

Read on to find out how we build a foundation that supports a social sustainable culture in the workplace by downloading the rest of this article.

Shepherd Color’s Commitment to Sustainable Sourcing

Ensuring raw material suppliers are obtaining sources in a responsible way.

During the past five to six years, Shepherd Color, like many manufacturing companies worldwide, has been increasingly focused on the sourcing of materials as another critical sustainability factor.

Chris Collesel, Purchasing Manager, is responsible for purchasing raw materials, bulk chemicals, and packaging components as well as laboratory and office supplies. In that role, Collesel focuses heavily on ethical and responsible sourcing.

This includes all aspects of sustainability from an environmental and social impact. “It has really changed significantly over the last several years,” Collesel said. “We have become more knowledgeable and more thoughtful about how we source our raw materials — not just what we make with our product but what we bring in the door.”

Read more on how we source our materials by downloading the rest of this article.